Introducción a “Business Cases for Services Marketing”

   Estructura del Curso (Coincidente con la estructura del manual)

  1. Introduction: Why You Should Read This Book
  2. Foundations: Preparing for the Course
  3. Flow during the Class Session
  4. Feedback: Assignments, Grading, and Guidance
  5. Managing Classroom Issues
  6. Quantitative and Technical Material
  7. Adjusting for Language and Culture
  8. Preparing for the Next Time
  9. Fostering Case Teaching at the School Level
  10. Technologies for Case Teaching

Información del profesor. Rational